Markus Seger is your one-stop communication consultant, copywriter and designer. But why then "Design of Communication"?
Form and function belong together in good design. Communication is
nothing else than a function. What's the purpose of your communication? Is it simply information? Should it sell as well? Is the image of your company
or your product at stake?
Once this is clear, and only then, we speak about form. Be it for a brochure,
or a website, a simple text, or an overall concept of your communcation.
Function and form. Three additional topics enter in Design of Communication:
The identity of the sender, the receiver, and the message. Who, wants to say
what, and to whom?
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