Preparatory course at the arts and crafts school and apprenticeship as a graphic designer in Bern.
Graphic designer in several ateliers in Bern, (Kurt Wirth, Werner
Mhlemann etc.) Illustration, font design and Corporate Design.
Art Director and copy writer, then Creative Director and member of the management at Norman, Craig & Kummel, advertising agency in Zurich. Advertising for consumer goods,
mainly for Colgate-Palmolive, Bristol Myers and other American
clients. Specializing in TV commercials.
Additional formation in marketing and Public Relations at the SAWI in Biel.
Diploma as PR expert.
Head of publicity at SBB (Swiss Federal Railways) from 1980 till 1999. Director of marketing communications,
member of the experts group for Corporate Design SBB, member of the European group of railway advertising managers. As of 1998 director for New Business Marketing.
Since April 1999 communications consultant in own business.
More about what I did and for whom here..>